Rothera Cycling’s new cap with a reflective band. Designed to protect riders in dark conditions. #rotheracycling
With our new 2018 season in full swing we Team Yacht Club wanted to take some time a show the level of quality of our equipment from our sponsors at Specialized Bicycles.
Tried something a little different. I've realized starting with a color and chasing an idea go hand in hand.
4th Edition of the Humans and Food project. This particular piece seemed to be more of a challenge than the previous ones. I spent the same, if not more time planning, mood boarding and discussing about how to execute the idea. Everything seemed pretty straight forward but much like life there are challenges that arise. Between equipment updates and not seeming to translate my thoughts and idea to imagery I became discouraged about this piece.
As I spent time in the editing process the images started to actually reformulate the words and perspective behind, 'Little Fish, Big Pond'. I realized that these images spoke less to our existence in a vast world but more to our individuality amongst the society we live. The color palette speaks to our individual bright color in a dark backdrop. I found that salmon fit well not only because of its radiant red color but on its way of life. Salmon spend most of their lives swimming against the current. Much like our lives we spend feeling like we are alone and feel like we stick out. We live in a age where life can be overly curated (probably a little bit like my feed) but the fact is our individuality is the very map of our existence.
These piece simply tries to show the beauty in individuality.
With little knowledge and a lot of excitement I went out to Circuit of the Americas this past weekend for MOTO GP. Every preconceived notion I had about the sport was undone. With the the hum of horsepower I watched and photographed speed at a completely different level.